Indaba Billboards is an outdoor advertising company that provides client’s access to commuters. These are people who form part of the South African population that travels using either a bus, taxi or the commuter train.

Millions of South Africans use public transportation to commute to work or school every day. They form long lines and queues in taxi ranks, bus stops and train stations waiting for transportation. Indaba has seen this as the perfect opportunity to grab the attention of a client’s busy audience without disturbing their journey but rather strategically placing messages in commercial places.