Indaba Billboards & Media is a Transit Media Advertising Specialist company that provides brands access to a large and vast commuter audience and Spaza shop shoppers.
These are people who form a large part of the South African working population that travel using either taxis, buses, commuter trains, private cars and township spaza shop shoppers. 4,9 Million South Africans use public transport to commute to work & school daily. They form long queues in taxi ranks, bus stops and train stations waiting for transportation. The average commuter spends +/- 2 hours daily on the road between destinations.
Connect leading brands to a vast base of potential customers through targeted outdoor and digital media.
Be the leading daily advertising channel for the majority of South Africans.
Get in touch with our sales?
010 443 2730
073 636 7652
TRAIN STATION ADVERTISING
Indaba Billboards & Media has road traffic facing billboards located on busy PRASA train network in Soweto, Johannesburg, Cape Town and Kwa-Zulu Natal.
PRASA transports approximately 2 million passengers and covers fifty-five million (55m) passenger trips.
TAXI RANKS & TAXI BRANDING
Commuters are exposed to brand advertising once they arrive at the taxi rank. During the taxi trip these commuters are in a captive, controlled environment which is ideal for placing marketing messages. Commuters spend on average 2 hours daily inside a taxi, “dwell time”. Our unique ability to identify& install WIFI routers at high traffic taxi ranks and in taxis, offer brands an exclusive opportunity for exceptional digital brand advertising experience to commuters during commuter “dwell time”.
Each taxi works for twelve hours a day, completes 11 trips and covers between 290 km and 320 km. In a month a taxi will transport 4056 passengers and cover 8000 kilometres.
The oldest form of outdoor advertising is wall art and it can be traced to ancient Egypt. They are the first civilization to have used wall art as a form of market advertising.
Wall Murals are impactful, creative and attention-grabbing. Wall mural are advertisements painted directly on building surfaces.
Wall art Brand advertising is visible to pedestrians, commuters and shoppers.
SPAZA SHOPS & CONTAINER BRANDING
INDABA BILLBOARDS & MEDIA has identified SPAZA Shops as an ideal platform for brand advertising, as this is a common meeting place for township community. Spaza shop contribute R7bn to the South African economy. There are over 100 000 Spaza Shops located across the country.
Our Spaza shops are equipped with Wi-Fi routers for an exclusive virtual brand marketing experience. Our Free WiFï offers Shoppers 200mb daily free data. Brand engagement occurs before Shoppers/Commuters can access the Free data service.
FREE WIFI SOLUTIONS & ADVERTISING
Our Free Wi-Fi to commuters and spaza shop shoppers require users to login to a portal in order to get Free data. Experiential brand adverts engages first with the user as they login in order to redeem the Free data on offer.
Data consumers are then permitted to surf the internet for a set periodic times with brand adverts engaging consumers at set intervals. Consumers will be able to conduct essential online business such as downloading of work forms, emailing assignments and online banking.
Tel: 010 443 2700
Fax: 086 516 7890
43 Peter Place, Lyme Park,